Changing a direction in life is always challenging but in 2013 Judith and Martin Cunningham did just that. They formed Sunnyreaders Ltd and began trading as EYEEYEDESIGN and FUNKYREADERS. Below, Judith and Martin tell the story of how they came to start the business.
The concept of the business had been in the making for several years. Travelling is a great passion of ours and in particular in Europe. The Europeans always seem to have a certain confidence in wearing fashion and colour particularly when it comes to eye wear. It was trend setting and fashionable at the same time. We commented that there was nothing quite like it at home.
THE ADVENTURE BEGINS:
It was on a trip to Siena in 2013 that Judith saw and bought a pair of velvet reading glasses. We tracked down the supplier and Funkyreaders and Eyeeyedesign was born. Judith’s love of velvet is still very much part of the business and velvet reading glasses can be bought through our Doubleice Velvet collection.
We believe that reading glasses need not be dull and should reflect the image, the look, the fashion and the personality of the wearer. They should be an important accessory to what a person wears. We spend a lot on clothes and footwear but neglect the look of perhaps the most important part of our personality, our face.
At Eyeeyedesign and Funky Readers we source reading glasses from Italy, France, Germany, Holland and Belgium.
One of first purchases was IZIPIZI formerly known as See-Concept. They are designed in Paris by a young company that has taken the reading glasses world by storm. They have brought fashion, colour, style, sophistication and practicality to reading glasses. The IZIPIZI range of reading glasses from Paris is bright, funky and exciting.
We are continually searching for new and exciting brands and are pleased to also have INEEDYOU a brand from Germany, SEMPRE ART STUDIO from Florence and DOUBLEICE from Venice on our website shop.
We believe that we are developing something new and exciting in retailing – a one stop shop for European branded reading glasses and eye wear that offers quality and value for money. We want to bring luxury to a necessity!
We are passionate about customer service and try to go the extra mile whenever it is called for.
We can be seen regularly at major shows throughout the country such as Badminton and Burghley Horse Trials, Wealden Times shows in Kent and BBC Countryfile Live. We also support small charity shows whenever we can. We believe that it is important that we meet our clients when we can.
We hope you will follow us on our adventure.