Tag: K-eyes

K-eyes reading Glasses for men and women

New brand K-EYES arrives

New brand K-EYES arrives from St Tropez in Provence. Fashion, design, colour and style are in abundance in this fabulous collection of unisex reading glasses.

New brand K-EYES arrives a family run concern designing and wholesaling French fashion reading glasses for men and women

History

“Initially, Nasser and Sylvie Kharboutli, entrepreneurs and adventurers, discovered the first colourful and original reading glasses during their holidays in Los Angeles (USA) by the end of the 90s.
They found the idea of making reading glasses a fashion accessory so they decided to import the concept to France.
The couple then had the idea and the desire to create their own style of reading glasses. It is during a trip that they met by chance the person who will go on to make their future eyeglasses. Shortly afterwards they launched their first collection of readers with half-moon frames, polka dots and animal prints. This was the beginning of a great adventure!

New brand K-EYES arrives in 2004

With little money, the couple from the South of France set up their headquarters at their home from where they managed collections, logistics, shipping, orders, sales from their garage…
First distributed to professionals, the brand quickly grown up in pharmacies and opticians in Paris, seduced by all these colorful eyeglasses. The eyewear was very popular and quickly became a success. At the time, there was little competition and ecommerce was still non-existent.

In 2015, the company launched a redesign of its website, by early 2016 it became online merchants “

We are sure that you will enjoy wearing K-EYES reading glasses.

They come in strengths +1-+3.5 and in a multitude of colours and styles.

New brand K-EYES arrives with 3 styles. The styles all have a number so we have also christened them with names of Provence towns.

For other great reading glasses check out our sister website Funkyreaders

 

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Latest styles of reading glassesFashion Reading Glasses for men and women

Fashion Reading Glasses

Fashion Reading Glasses

Fashion Reading Glasses should be a marriage of style and quality. As reading glasses are a necessity the designs often tend to be dull and boring.

We believe in making a luxury item out of a necessity and stamping them with modernity. Giorgio Armani famously said ” The difference between style and fashion is quality”.

Eye Eye Design believe that IZIPIZI  Doubleice and Sempre Art have achieved this with their collection of fashion reading glasses. But what is the history behind fashion reading glasses….read onFashion Reading Glasses

History of Reading Glasses

The first reading glasses were invented by a monk called Salvino degli Armati in the middle ages.

These were rivet spectacles and must have been purgatory to wear.

The monks spent many hours a day writing and reading lengthy manuscripts, much like our modern day computer users.

The first sunglasses go back to the prehistoric times.

It is said that an Eskimo blinded by the sun`s reflection on the ice carved an aperture in a piece of bone and strapped it over his eyes.

fashion reading glasses

Fashion reading glasses did not truly come to the fore until the 1960s.

“Fashion eye wear”was largely undefined and its creators could and would try anything.

In this era optical companies threw caution to the wind and designed amazing pieces.

Mass market brands such as Foster Grant, Opti-Ray and Samco set the tone for fashion reading glasses.

The market grew bigger than ever.

Foster Grant retained the Geer DuBois advertising agency to devise a campaign.

Ad Age magazine would cite this as one of the best of the 20th Century.

The ads featured popular celebrities such as Woody Allen, Mia Farrow, Julie Christie, Raquel Welch and others.

Moving forward into the early 2000’s off the shelf reading glasses became uninteresting affairs especially in the United Kingdom.

 

Where we began

In 2013 My wife Judith and I were on holiday in Siena in Italy and Judith purchased a pair of velvet fashion reading glasses.

No one was selling fashion reading glasses like these in the United Kingdom.

Our next task was to trace the supplier in Milan and to start a fashion reading glasses company.

Sunnyreaders Ltd was formed later that year.

We established our 2 websites Funkyreaders.co.uk and eyeeyedesign.com.

Our brands of fashion reading glasses are now sold across the world.

Ciao for now

Martin and Judith

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